1.Founding Principles

Active and Steadfast
The principles “active and steadfast” embody Morito’s corporate spirit that has been fostered since its foundation.
It represents taking the initiative in exercising good judgment and putting it into appropriate actions to ensure consistent results. These two ideas serve unwaveringly as our founding principles. It defines the primary stance in our every operation and has led to the successful business we enjoy today. Inheriting these principles and holding them dear, we are determined to make even greater strides in the future.

2.Corporate Principle


1)We make available a broad array of parts throughout the world, pursuing a boundless market that transcends product genres.

2)We give shape to the needs of our customers, exercising authentic craftsmanship and thereby enriching people’s lives.

3)We demonstrate value-creating expertise from a comprehensive point of view (i.e., in terms of fashion, function, comfort, safety), contributing to the creation of a better tomorrow in one with all our stakeholders.

3.Corporate Vision

Create Morito’s existence value, Realize “New Morito Group”

We will aim for a company that will continue to grow by creating an environment in which each employee can exercise power and creating new existence value as a Morito group more than the added value of the products.
We will aim to be a company that will continue to grow by creating an environment where employees can make significant contributions, and where those contributions add new value to our existence, more so than the added values of our products.

4.Action Principles

For Customer

From the drawing board to consumption, our emphasis on product quality and safety throughout the entire production process enables us to earn the customers’ satisfaction and help contribute to society.

For Shareholder

Our continued growth and the improvement of our corporate value will return profits to our shareholders.

For Employees

Working in an environment which promotes individualism yet also encourages teamwork will give employees at Morito a feeling of pride.

For Society

As a good corporate citizen, we will contribute to the progress of the society while practicing strict observance of the law and environmental regulations.


The “MORITO VALUE” is a set of values based on Morito’s values, way of thinking, and actions. These values have been passed down as an unspoken rule throughout our history. All Morito members take actions and make decisions based on these values, which raises unity among the Morito Group.

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