PRINCIPLES
1.Founding Principles
Active and Steadfast
The principles “active and steadfast” embody Morito’s corporate spirit that has been fostered since its foundation.
2.Corporate Principle
DESIGN YOUR BRIGHT FUTURE WITH OUR VARIOUS PARTS.
1)We make available a broad array of parts throughout the world, pursuing a boundless market that transcends product genres.
2)We give shape to the needs of our customers, exercising authentic craftsmanship and thereby enriching people’s lives.
3)We demonstrate value-creating expertise from a comprehensive point of view (i.e., in terms of fashion, function, comfort, safety), contributing to the creation of a better tomorrow in one with all our stakeholders.

3.Corporate Vision
Create Morito’s existence value, Realize “New Morito Group”
We will aim for a company that will continue to grow by creating an environment in which each employee can exercise power and creating new existence value as a Morito group more than the added value of the products.
We will aim to be a company that will continue to grow by creating an environment where employees can make significant contributions, and where those contributions add new value to our existence, more so than the added values of our products.
4.Action Principles
For Customer
From the drawing board to consumption, our emphasis on product quality and safety throughout the entire production process enables us to earn the customers’ satisfaction and help contribute to society.
For Shareholder
Our continued growth and the improvement of our corporate value will return profits to our shareholders.
For Employees
Working in an environment which promotes individualism yet also encourages teamwork will give employees at Morito a feeling of pride.
For Society
As a good corporate citizen, we will contribute to the progress of the society while practicing strict observance of the law and environmental regulations.
5.MORITO VALUE

The “MORITO VALUE” is a set of values based on Morito’s values, way of thinking, and actions. These values have been passed down as an unspoken rule throughout our history. All Morito members take actions and make decisions based on these values, which raises unity among the Morito Group.